Build a competitive analysis that stays current: a comparison matrix, sales battlecards and a monthly executive brief, in one working session.
Most competitive analysis dies in a deck nobody reopens. This one becomes a matrix, a set of battlecards and a monthly brief your team actually uses, built in one sitting with AI doing the desk research.
The writing was never the hard part. The research was: chasing pricing pages, feature lists and funding news across a dozen tabs, then trying to make any of it comparable. By the time it is finished, the market has moved.
Here you cap the track list at five companies, fix the six dimensions every profile answers, and run one research prompt per company so the answers line up. Then you hand all of them to a second model, get the comparison matrix and the cross-company patterns, and ask where the analysis is most likely to be wrong before you act on it.
You walk away with a comparison matrix, one battlecard per tracked company, this month's executive brief, a dashboard with a named owner, and a weekly and monthly rhythm that keeps all of it current.
Founders: need a clear read on where they win and lose against rivals, without a week of desk research.
Product and marketing leads: want positioning and a comparison matrix they can defend with links.
Sales teams: want battlecards that answer competitor objections mid-call, and that say when to walk away.
20 lessons to get you from zero to confident. Start at your own pace.
