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Turn cold outreach into booked calls with a repeatable system for targeting, deliverability, copy, follow-up, and the replies that actually convert.
Buyers decide on emotion and back-fill the logic later. Learn the seven forces behind that choice so your offer feels like the obvious yes.
When growth stalls, the budget is the first thing you reach for — more traffic, more ads, a better product — and conversion stays flat while spend climbs. The problem usually isn't the budget. It's the gap between what you say and who's reading it. Learn to spot that leak in your own marketing in five minutes, and why closing it, not raising the budget, is what unlocks scale.
Calculate exactly what a customer is worth, what one costs to acquire, and your break-even number, so you know your funnel works before you spend a euro on ads.
Keeping a customer costs far less than winning a new one, yet most businesses lose them through quiet, fixable leaks. Here is how to close them.
Master AI-assisted design thinking through hands-on execution of the double diamond framework. Learn how to use strategic prompting to navigate discover, define, develop, and deliver phases.